P R O M P T
What is one thing you can’t live without?
- Wieden+Kennedy, The Kennedys London, 2018
C O N C E P T
Putting a mindful twist on a comically blunt response, this P.S.A. series features a collection of posters that raise awareness around different topical concerns all on the foundation of O2, or breathable oxygen. Such concerns range from air pollution and respecting Earth and all its creatures to the mere practice of taking a moment in our nonstop mad rush to pause, and breathe.
( P.Essays is a fictional P.S.A. firm, the name of which comes from my ever-growing list of band and company name ideas. )
( In which I have lots of pride. )
( Ask me about it. )